Clients highlight Anax’s clean design systems, transparent process, and measurable lifts in traffic and conversions. From brand refresh to ecommerce build and ongoing CRO, they deliver creative that performs in the real world.
Help others make informed decisions about Anax Designs
We approved a small budget increase to accommodate extra templates and a custom API endpoint. Anax justified the change with clear estimates and options. The delivered features have already paid for themselves in conversion lift. Net: worthwhile investment with transparent collaboration.
Tickets are answered quickly and with context. When we reported an odd analytics discrepancy, they reproduced it, explained the cause, and shipped a fix within 24 hours. The tone is always respectful and calm—even when we’re stressed. That matters more than most people admit.
As a seed-stage company we needed speed without compromising fundamentals. Anax shipped an MVP site in weeks, then layered in SEO and CRO as traction grew. Investors commented on the polish and clarity. The foundation they set is carrying us through new product launches.
Seasonal promos used to break layouts and tracking. Anax built promo components with expiry logic and safeguards for pricing. Merchandising can spin up campaigns without pinging dev every hour. Fewer mistakes, faster execution, and the site still feels premium during heavy sale periods.
Our codebase had years of cruft. Anax refactored components, removed blocking scripts, and set a performance budget. CLS and LCP improved dramatically and our SEO benefited. They also set linting and CI so quality doesn’t regress. It’s invisible work to customers—but the payoff is very visible.
We operate in Japanese and English. Anax went beyond translation—layouts adapt to text expansion, forms recognize address formats, and imagery feels native to each market. Support articles and FAQs are structured for both languages. Feedback from local partners has been overwhelmingly positive.
Anax implemented GA4, server-side tagging, and clean event names. Our dashboards are finally readable, and attribution makes sense. They validated every event with us and documented what each metric means. We can actually run experiments and trust the numbers—huge upgrade from our prior setup.
Unexpected bonus: their art-direction. They produced a shot list, coached our photographer on angles and lighting that match the brand, and curated editing guidelines. The visuals feel cohesive across website, ads, and print. It’s the first time our marketing looks like one system instead of a collage.
Creative direction nailed our aspiration. We did have to approve a small change order when we added an extra localization and complex calculator. Pricing was fair and documented. I appreciated that Anax flagged the risk early instead of surprising us later. End result: a site that’s gorgeous and measurably more effective.
We chose a headless stack for speed and editorial control. Anax set up a clean content model, role permissions, preview flows, and staging environments. Marketing can launch pages without dev help, yet guardrails keep everything on brand. The repo is tidy and the readme actually helps. Hand-offs are usually painful—this one wasn’t.
Anax reframed our story around customer outcomes, not features. Case studies now highlight time-to-value with numbers, and CTAs are aligned to where the reader is in the journey. Our webinar registrations and whitepaper downloads doubled. Design elevates the message, but the message is the hero—exactly what we needed for B2B.
Their QA checklist caught edge cases we hadn’t considered: screen readers on complex menus, tab order on modals, localization quirks, and form validation states. They built a pre-release script for our team to repeat in future sprints. Fewer bugs reached customers, and support tickets dropped noticeably. That kind of rigor is rare in agency work.
Overall strong design and build quality. We did experience a two-week slip due to third-party API changes. Anax communicated early and offered interim content so we could still launch a campaign. The final result performs well—pages are fast and the style system is flexible for our editors. Not perfect timing, but professional handling and excellent output.
Many agencies disappear after launch. Anax stayed on a monthly cadence: performance sweeps, UX polish, and micro-copy improvements. They also jumped on a production incident within 30 minutes and prevented a larger issue. The relationship feels like a product team, not a vendor. Worth every dollar for the calm it brings our roadmap.
Instead of redesigning everything, Anax ran structured experiments: headlines, pricing table order, sticky CTAs, and trust badges. Each change had a hypothesis and success metric. We learned a ton about our audience and kept the permanent wins. The discipline around CRO made our marketing team believers in testing instead of hunches.
Our product has long sales cycles and multiple personas. Anax created role-based navigation, solution pages with scannable proof, and calculators that feed into CRM with qualifiers. SDRs say calls are warmer and shorter because prospects already answered the tough questions. The UX is calm and premium; it makes us look like the market leader we’re becoming.
We’ve been burned by “SEO quick wins.” Anax focused on fundamentals: content outlines mapped to search intent, internal linking, schema, and page speed. They reorganized our blog into topic clusters and established author pages with credentials. Six months later, we own several high-value mid-funnel queries and organic demo requests are consistently up. Sustainable work—no gimmicks.
What stood out was project discipline. Weekly demos, transparent risks, and no surprises on scope. When an integration vendor slipped, Anax proposed a fallback and kept us on launch date. Their PM toolkit (tickets, QA checklists, release notes) is professional and easy for non-technical stakeholders. We launched right before peak season and the site held up flawlessly.
We outgrew a patched-together store. Anax re-platformed us, mapped product variants and bundles, and implemented filters that actually reflect how shoppers think. They added structured data, review schema, and a pre-checkout upsell that feels helpful not pushy. Average order value increased 18% and returns dropped because sizing guidance is front-and-center. Documentation is top-notch.
Our previous site looked fine but failed accessibility and core web vitals. Anax rebuilt with semantic HTML, proper color contrast, keyboard flows, and image optimization. Lighthouse scores jumped into the green and organic traffic followed. They also trained our editors on alt text and heading structure so we keep the gains. It’s rare to find design that is this intentional about performance and inclusivity.
Anax didn’t just update our logo—they rebuilt the story behind it. We now have a voice guide, modular visuals, and a landing system that adapts across campaigns. The before/after in ad performance is obvious: same budgets, more relevance, lower CPCs, and a lift in qualified demos. The brand feels modern without losing our roots. Stakeholders finally align on one style language.
We hired Anax Designs after two redesigns from other agencies missed the mark. Their discovery was rigorous: heatmaps, funnel drop-offs, messaging tests. The new IA clarified pricing, comparison, and social proof. Checkout now feels effortless on mobile, and our add-to-cart to purchase rate is up 29% in six weeks. Best part: they left us with a component library so our team can ship pages without breaking consistency.